A Breakthrough Therapy in Front of the Right Patients

Project: Structured Data

Client: Yescarta

Agency: McCann Health New Jersey

Problem: Yescarta's CAR T-cell therapy was a breakthrough for relapsed lymphoma patients, but the website wasn't reaching them.

Solution: I researched, implemented SEO keywords, and structured data strategy that reduced bounce rates 25% in one month, connecting more patients and caregivers to a therapy that could mean remission.