Client: Ford Pro

Agency: Razorfish

Problem: Landing page had an unstructured content layout. Telephone number located in header. Software benefits and features showcased in URL links. No FAQ in landing page.

Solution: Designed low-fidelity content model for layout restructuring and text organization to improve brand efficiency. Organic views rose 20% after landing page reinstallation.

Tools: Figma, Sketch, Grammarly, Slack, Box